Why You Can’t Sleep and How CBT-I Can Help You Finally Rest

Ryan Dumke • April 15, 2025
A young man is sitting at a table using a laptop computer.

If you've found yourself lying awake at night, staring at the ceiling while your mind spins in circles, you're not alone. Millions of people silently suffer from insomnia and sleep problems, unsure why their brain won't just shut off and let them rest. The good news? There’s a powerful, science-backed method to finally get the restful sleep you crave: CBT-I, or Cognitive Behavioral Therapy for Insomnia.



In this article, I’ll explain why you can’t sleep, what keeps you stuck in this frustrating loop, and how CBT-I, a proven approach in behavioral sleep medicine, can help you finally rest. If you're tired of feeling tired, keep reading. This might just be the breakthrough you’ve been searching for.

Article Outline: Why You Can’t Sleep and How CBT-I Can Help


1. What Is Insomnia, Really?

2. Why Is It So Hard to Fall Asleep and Stay Asleep?

3. What Causes Insomnia to Become Chronic?

4. Why Sleep Medications Aren’t a Long-Term Fix

5. What Is CBT-I and How Does It Work?

6. How Does CBT-I Compare to Other Sleep Therapies?

7. What Happens During CBT-I Sessions?

8. Can CBT-I Help Me If I’ve Tried Everything Else?

9. Relaxation Techniques and Better Sleep Habits That Work

10. How to Start CBT-I and Finally Get the Rest You Deserve


What Is Insomnia, Really?


Insomnia isn’t just having a rough night here or there, it’s a sleep disorder that affects your ability to fall asleep, stay asleep, or wake up feeling refreshed. It can be acute insomnia (short-term and stress-related), or chronic insomnia, lasting three or more nights a week for over three months.


People with insomnia often report poor sleep, frequent sleep disturbances, and feeling more exhausted during the day despite the amount of time they spend in bed. You may also find it hard to concentrate, feel emotionally reactive, or get sick more often, all signs that your sleep patterns are out of whack.

Why Is It So Hard to Fall Asleep and Stay Asleep?


Sleep isn’t just a switch you flip. Your body’s natural sleep mechanisms are influenced by factors like stress, routine, screen time, caffeine, and more. When these are disrupted, you may feel tired but unable to fall asleep, or you may lie awake for hours without knowing why.


Stress and negative thoughts about sleep itself can also perpetuate insomnia. If you've ever thought, “I need to sleep or tomorrow will be a disaster,” that anxious mindset can actually backfire and make sleep harder to achieve.

What Causes Insomnia to Become Chronic?


Chronic insomnia isn’t just about bad luck, it’s often maintained by certain habits and thoughts that unintentionally impact your sleep. For example, you might:


  • Start to dread bedtime
  • Nap during the day
  • Use your phone in bed
  • Drink caffeine late in the day
  • Create an inconsistent sleep schedule



These behaviors weaken your sleep drive, making it harder to fall asleep naturally. Over time, these habits can worsen insomnia in the long run, even if they seem helpful in the moment.

Why Sleep Medications Aren’t a Long-Term Fix


While sleep medication and over-the-counter sleep aids might help you fall asleep tonight, they’re not a sustainable solution. They don’t address the underlying causes of insomnia and can lead to dependence, tolerance, and side effects.


The American College of Physicians recommends CBT-I as the first-line treatment for problems such as insomnia, because it’s effective without the risks of medication. Meds might offer temporary relief, but therapy for chronic insomnia helps you regain control in the long term.

What Is CBT-I and How Does It Work?


CBT-I (Cognitive Behavioral Therapy for Insomnia) is a highly effective, evidence-based type of therapy that targets the root causes of sleep difficulties. It combines cognitive therapy (changing unhelpful thoughts about sleep) with behavioral techniques that promote healthier sleep habits.



CBT-I helps you break the cycle of anxiety around sleep by challenging distorted thoughts about sleep and teaching you better bedtime routines, stimulus control, and relaxation techniques.

How Does CBT-I Compare to Other Sleep Therapies?


Unlike some forms of sleep therapy that focus only on relaxation, CBT-I tackles both the mental and behavioral sides of insomnia. That means:


  • You’ll learn to reframe unhelpful sleep-related beliefs (like “I can’t function without 8 hours”)
  • You'll develop a stronger, healthier relationship between bed and sleep
  • You’ll practice methods like progressive muscle relaxation to calm your body and mind

Best of all? CBT-I is just as effective as in-person therapy when done online, making it accessible wherever you are.

What Happens During CBT-I Sessions?


During CBT-I, we’ll typically follow these steps:


  1. Assessment: We review your sleep history, patterns, and current issues.
  2. Tracking: You’ll keep a sleep diary to monitor progress and pinpoint patterns.
  3. Strategy: You’ll learn tools like stimulus control therapy, sleep restriction therapy, and relaxation methods.
  4. Cognitive work: We challenge the negative thoughts that keep you awake at night and reframe them.



The goal is not only to help you fall asleep and stay asleep, but to wake up feeling rested and fully present in your life.

Can CBT-I Help Me If I’ve Tried Everything Else?


Absolutely. Most of my clients come to me after struggling with sleep for months, or even years. They’ve tried apps, melatonin, meditation, and even lifestyle changes, but nothing sticks.


What sets CBT-I apart is its structured, research-based approach to treating insomnia. In fact, a recent systematic review and meta-analysis confirmed its long-term benefits across a wide range of populations, from young adults to older adults and even those with co-occurring health conditions.

Relaxation Techniques and Better Sleep Habits That Work


As part of CBT-I, you’ll learn powerful tools to improve your sleep, including:


  • Progressive muscle relaxation: Systematically relaxing each muscle group to quiet your nervous system
  • Creating an ideal sleep environment: Cool, dark, quiet, and tech-free
  • Honoring your sleep cycle: Going to bed and waking up at consistent times to strengthen your circadian rhythm



We also explore your sleep routines and identify behaviors that may be affecting sleep, like using your phone in bed or trying to go to bed too early.

How to Start CBT-I and Finally Get the Rest You Deserve


If you’re tired of trying to get to sleep with no success, it’s time to consider CBT for insomnia. Working with a licensed sleep therapist (like me!) means you’ll get a customized plan tailored to your needs, and a partner who’s genuinely invested in your healing.


At OceanWise Psychological Services, I combine 12+ years of clinical experience with a passion for treating sleep issues in a real, approachable way. You don’t have to go through this alone. With support, you can finally sleep well and wake up ready for your life.

Key Takeaways: Why You Can’t Sleep and How CBT-I Can Help


  • Insomnia is more than just a bad night. it’s a complex issue that needs thoughtful, structured care.
  • Stress, negative beliefs, and poor habits often perpetuate insomnia.
  • CBT-I (Cognitive Behavioral Therapy for Insomnia) is a gold-standard treatment that works better than meds for long-term change.
  • CBT-I includes tools like stimulus control, sleep restriction therapy, and relaxation techniques.
  • You’ll address both the emotional and behavioral sides of sleep loss.
  • A sleep therapist can help you transform your nights, without relying on medication.
  • Most importantly, you’ll build confidence in your ability to sleep again.


Out of pain and into hope


If you're ready to stop struggling with sleep and start feeling like yourself again, I’m here to help. Book a free 15-minute consultation

You don’t have to be stuck in this cycle forever.


Let’s reclaim your nights, together.

Book Free 15 min Consultation
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